Replace conventional non eco-friendly products with economically viable eco-friendly products. We are starting with replacing plastic bags with papers bags, we integrate advertisements on the paper bag to provide a competitive advantage in costing (and sometimes even beat) of a plastic bag. As a side effect we also provide advertisements a lasting, deep and wider impression. The last interaction of a vendor with their customer is the packaging. Providing a recycled, eco friendly packaging which was reused leaves them feeling really good.
Involving small scale industries, promotes the growth of the rural sector. Training hardworking labor and provide them with skills to manufacture high quality products is our way to ensure that good will spreads across to all the sections of the society.